-Hard working- Have to work long hours and have few vacation days-Risk taker- Making decisions to produce goods or services that people might buy is potentially risky-Creative- A new business needs new ideas about products , services and ways to attract customers, in order to make it different from other companies-Optimistic- Looking forward to the future is essential, if you think you will fail you will fail-Self-confident- Necessary to convince to convince banks, other lenders and customers that your business will be successful-Innovative- Being able to put new ideas into practice in interesting and different ways is important- Independent- Will often have to work on their own before they can hire other people, have to be able to be motivated and be able to work by their self-Effective communicator- Talking clearly and confidently to banks, other lenders, customers and government agencies about the new business will raise the profile of the new business