Y10 AND Y11 CONTENT

• Traditional media : TV, Film, Radio, Newpapers
• New media : Computer games, interactive media, digital publishing
• Graphic design products: film posters, advertisments, album covers, book covers, website pages, infographics
• Purpose of graphic design products: to promote, entertain , persuade and inform
• Primary colours: Red, blue and yellow, used to make other colours.
• Secondary colours : Red, yellow and blue, when mixed together, they produce white light.
• Tertiary colours : primary and secondary colours mixed together e.g yellow and green
• Complementary colours: colours that are opposite each other on the colour wheel.
• Harmonious colours: 3 colours that are close to each other on the colour wheel.
• Colour is important in media because it can be used to convey a message or to create a mood.
• Style: a particluar appearance of a product
• Typography : style or appearance of a text
• Moodboard: a document used to show the style or look of a media product which contains images, colour pallete and typography
• Layout: they way elements are placed on a frame
• Layout can make the viewer focus on certain parts of the image and show the relationship between different elements
• Hierarchy: elements placed in order of importance
• Contrast: the level of difference between elements to add variety to design e.g colour, shape or size
• Balance: elements on either side of the page are mirrored to look the same
• Alignment: elements arranged so they line up to create a unified design e.g left, right or centered
• Negative space: blank space in a design that doesn't contain images or texts to add emphasis or make the viewer focus on certain parts
• Conventions: Predictable set of features that the audience would expect to see in a product.
• Mise en scene: everything in the scene
• elements of mise en scene: scenery, costumes, props, actors
• Lighting functions: tells the audience what to look at, suggests things about the character and reflects the genre
• Lighting intensity: how bright the light is
• High key lighting: creates a bright, shadowless scene and often used for product ads
• Low key lighting: creates lots of shadows, widely used in horror films. They suggest suspense and mystery
• Key light: main light in the setup, used to illuminate the subject so it's the most intense light in the scene
• Fill light: fills the shadows created by the key light, not as bright as key light and helps to balance the lighting to create a more natural look
• Back Light: lights the subject from behind and creates depth in a scene to prevent a scene from looking 2D
• Front lighting: lighting placed directly in front of the subject to make them look shocked
• Three - quarter lighting: light is placed at a 45 degree angle to give the subject a more natural look
• Back lighting: the light is placed behind the subject to create a silhouette, throwing the subject in shadow
• Side lighting: light is placed directly to the side of the subject, creating a shadow on the other side. Can show the subjects 2 sides - one in light and darkness
• Practical lighting: the lights in the scene e.g candles, ceiling lights or fire
• Visual identity: collection of visual elements that serve to represent and differentiate a brand
• Purpose of visual identity: for familiarity and brand loyalty and to differentiate from competitors
• Components of visual identity: name, logo and slogan