Module #2: Tourism Policy, Planning and Product Development

• Tourism Policy- is define as a set of rules, regulations, guidelines, directives, and development/promotion objectives and strategies that provide framework.
• Tourism Policy is one of the primary bases of tourism planning
• Tourism Policy a set of rules which are created for the purpose of regilate, control, limit
• Tourism Plan is an output of the tourism planning process
• Tourism Planning is the process of gathering and evaluating information to identify and prioritize current tourism development issues, imaging a desired future state of tourism in the destination, and choosing from a number of alternatives for achieving them
• Tourism Planners will usually carry out a mix of seminar-worshop, ocular visits, and interviews with local people.
• The process of Tourism Planning

  1. Gathering and evaluating information to identify and prioritize current tourism development issues
  2. Imagining a desired future state of tourism in the destination
  3. Choosing from a number of alternatives for achieving them
• The seminar-worshop helps to define tye desired future state of tourism in the destination in the form of vision and mission statements from the perspective of the areas stakeholders or interest groups.
• VGOS

  • Vision
  • Goals
  • Objectives
  • Strategies
• Vision- a desired future state of the destination.
• Goals - broad-based targets for tourism (e.g., to modernize the international airport)
• Objectives - targets that are specific, measurable, attainable, realistic, and time-bound
• Strategies - the method by which objectives will be achieved
• The National Tourism Development Plan (NTDP) provides an illustration of an action plan for accomplishing the goals of improving market access and connectivity.