He could remember things he heard only a few seconds or minutes ago, but minutes later he had forgotten everything he had heard.
What is Memory Capacity?
Memory capacity refers to how much information can be stored.
What is Memory Duration?
Memory duration refers to how long information can be stored.
What is it meant by Memory Coding?
Memory coding is the format which information is stored in.
What is Sensory Coding?
Sensory coding is a type of code which we use to store sensory information.
What is Visual Coding?
Visual coding is a type of sensory code which we use to store information about images.
What is Acoustic Coding?
Acoustic coding is a type of sensory code which we use to store information about sound.
What is Semantic Coding?
Semantic coding is the type of code which we use to store information about its meaning.
What is the Sensory Register?
The sensory register is a temporary memory store that holds sensory information while we process it.
What is the capacity of the Sensory Register?
Large
Whats the duration of the Sensory Register?
very short duration of 1-2 seconds.
What code is used in the Sensory Register?
Sensory code
Which researcher investigated the capacity and duration of the sensory register?
Sperling - square of letters, briefly flashed on the screen
What is it meant by Short-term Memory?
Short-term memory is the store we use for a short period of time while we need it to complete an ongoing task.
What is the capacity of Short-term memory?
Limited: 7 + or - 2 items
What is the duration of short-term memory?
Limited to around 18-30 seconds.
Which researchers found evidence for the capacity of short-term memory?
Jacobs and Miller - digit span test
What is the main type of coding used in short-term memory?
acoustic
What is Long-term Memory?
Long-term memory is the store we use to retain information for long periods of time.
What is the main type of coding used in long-term memory?
semantic
What is the capacity of Long-term Memory?
Very large or unlimited
What is the duration of Long-term Memory?
Very Large with a potential to be a whole lifetime
Which researcher investigated the duration of Long-term memory?
Bahrick - high school students, recognition/recall
Which researcher investigated the coding used in short and long-term memory?
Baddeley - time scale on memory with 4 groups with different word sections e.g. sounded similar or meant similar
Which patient had damage to his long-term memory without damage to his short-term memory?
Henry Molaison
Who developed the multi-store model?
Atkinson and Shiffrin
What is the multi-store model?
The multi-store model is a memory model to explain how we transfer information across memory stores. There are three memory stores: the sensory register, short-term memory, and long-term memory.
According to the multi-store model of memory, how is information transferred from the sensory register to short-term memory?
Attention
According to the multi-store model of memory, how is information transferred from short-term memory to long-term memory?
rehearsal
What does it mean to say information flow is unidirectional?
Unidirectional flow means information can only flow in one direction across the stores.