Philip Crosby's philosophy is more alike than different to Deming, Juran, and Crosby, as they all view quality as imperative to future competitiveness in global markets, make top management commitment and absolute necessity, demonstrate that quality management practices will save, not cost money, place responsibility for quality on management, not the workers, stress the need for continuous, never-ending improvement, acknowledge the importance of the customer and strong management/ worker partnership, and recognize the need for and difficulties associated with changing organizational culture.