A weakness with Loftus & Palmers research is that they deceived their ppts,therefore did not adhere to the code of ethics.They didn't tell their ppts the aim of their research, therefore did not abide by the BPS code of ethics. However, deception is necessary in order to obtain valid results. If they told the ppts that they were going to mislead, it could've led to demand characteristics where the ppts changed their behaviours, affecting the study. The deception was a strength to ensure the collection of data to further our knowledge into the effects of misleading info on the accuracy of EWT.