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Branding and promotion
Branding
product branding
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Created by
chet singh
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Cards (3)
What does product branding aim to do?
Show the
customers
the
features
and benefits of a
product
which differentiates from other similar
products
Give 2 advantages of product branding?
Branded
products
can command higher
prices
than
non-branded
Good branding
differentiates
the
product
and creates customer
loyalty
Give 2 disadvantages of product branding?
Product
branding may
require
a high
investment
Product
branding
may take many
years
to
build
up
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