product branding

• What does product branding aim to do?

  Show the customers the features and benefits of a product which differentiates from other similar products
• Give 2 advantages of product branding?

  Branded products can command higher prices than non-branded

  Good branding differentiates the product and creates customer loyalty
• Give 2 disadvantages of product branding?

  Product branding may require a high investment

  Product branding may take many years to build up