Effective planning enables us to address business situations and improve the way we conduct our personal lives.
Planning is the primary management function that determines and outlines the system to be followed by the business.
A system is composed of frameworks that define the operations tasks, and relationships within a business.
Inputs in a system are raw materials, money, technology and people.
Outputs in a system are the tangible results of business processes such as products or services.
Processes in a system are the activities that transform inputs into outputs.
Outcomes in a system are the impacts brought about by outputs.
Outcomes include benefits to consumers, workers’ remuneration and environmental and social impacts.
NATURE OF PLANNING
Planning is a primary management function.
Planning is significant.
Planning is by nature an intellectual exercise.
Planning is also a continuous process.
Level of Managements conduct planning:
Top Management the goals comes up with general plans, which are given to Lower Management.
Lower Managers - conduct their own planning to implement the general plans and come up with concrete means to achieve the goals of top management.
VISION STATEMENT
describes what the company wants to achieve and where it wants to go in the future.
determines the course and direction of the company.
identifies which markets, technologies, products or customers to focus on.
MISSION STATEMENT
Describes a company’s reason for its existence. It answers the question why the company exist.
Graphic vision projects to the market the kind of company that the management wants to create and kind of the company that it aspires to be.
Directional vision describes the path where the company wants to go and presents specific plans to move forward in the future.
Focused vision is very specific so managers are properly guided on what to do in terms of resources and strategies.
Flexible vision allows room for managers to change based on market situations, technological advancements, and customer preference.
Feasible vision is achievable and realistic.
Goals
specific accomplishments or actions plans that are usually attained after a long period.
broader in scope because the intentions are more general and involve outputs that are intangible and non-measurabl
Desirable vision is clear on why the path is practically sensible and serves the interest of members in the long run.
Easy to communicate vision is easy to understand, articulated, and can be simplified into a powerful slogan.
Objective
to action plans that involves shorter periods and more measurable outputs. These tend to be more specific and result in tangible outcomes.
TYPES OF PLANNING
STRATEGIC PLANS by the top management
broad plans based on the company’s vision, mission, and values that address the company as a whole.
used to create more specific plans that will boost the company’s well-being.
2. TACTICAL PLANS
focuses on creating plans for specific areas of the company.
translate broader plans into functional goals for each department.
3. OPERATIONAL PLANS
by frontline / low-level managers
marketing campaigns, campus recruitment.
formulation of ongoing plans that define specific operations of the organization.
Policy is a set of principles that guide managers in addressing a particular issue.
Rule is a regulation which describes and regulates the functions of an organization.
Procedure is a step-by-step process in accomplishing a task or achieving an organization.
Contingency plans are created to manage all possible risks that may arise from the original plan.
Crisis management plan is a plan made for any kind of crisis such as industrial disasters or natural disasters.
Scenario planning involves plans for both positive and negative scenarios that may arise from implementation of plans.
PLANNING PROCESS
first : Formulate the goals and objectives
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second: Identify the courses of actions
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third: Assign responsibilities
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fourth: Document the plan and distribute to people concerned
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fifth: Review the plan and adjust accordingly
Corporate strategy is usually conceptualized by the chief executive offices and other members of the top management.
General business strategy is concerned with building a competitive advantage for a single business unit of a diversified company.
Functional strategy determines a particular function or process and is formulated by middle management officers or managers on the department.
Operational strategy is a narrower and more focused strategy formulated by low-level managers or frontline supervisors.
Financial Resources refer to the capital or investment that a company needs to start and sustain the business.
Human Resources are the company’s primary assets and are composed of employees who possess the skills and competencies needed for specific tasks and operations.
Physical Resources include production facilities, distribution channels, and information technology systems that enable the execution of strategies.
Brainstorming is a common technique that stimulates thinking and allows the group to work together in generating ideas.
Brainstorming has no restrictions to the flow of ideas and encourages every member to contribute their thoughts on the plan.
Brainstorming is a more informal and unstructured technique.
Nominal Group Technique is a highly structured technique that allows members to contribute their own inputs based on the agenda.