Marketing is the creation and communication of value to customers.
Marketing involves the customer’s maintenance of relationships that should last for a lifetime.
Marketing is the link between society’s material requirements for its needs and wants and the exchange process and the building of long-termrelationships.
Marketing must satisfy human needs and wants through the exchange process and the building of long-term relationships.
AMA the concept of marketing is defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Dr. Philip Kotler Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Academic marketing is the art and science of creating tangible products or services and finding the market, getting and retaining them to attain profitable operations.
Academic marketing is also an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Simply put, marketing is the delivery of customer satisfaction at a profit.
The goals of marketing include attracting new customers by promising superior value and keeping and growing current customers by delivering satisfaction.
Company and market gives fulfillment to both components.
Customer and competition the overriding objective of the company is not just to satisfy the needs and wants of its customers, it must be profitable and better than its competitor.
Need is the consumer’s desire for a product or service.
Wants are higher-level human needs as they appeal more to the emotions.
Marketing principles in 1960's: Product, promotion, place, and price
Marketing principles in 1980's: Product, promotion, place , price, people, process, and physical evidence
Introduction to marketing;
Definition of marketing
Marketing management philosophy
Difference between sales and marketing orientation