Promotion strategies:

• Raising awareness of a product is a key marketing objective of promotion.


  True
• What is the key objective of advertising in promotion?

  Raise awareness
• What is the focus of a push promotion strategy?

  Distribution channels
• What does "promotion" in marketing refer to?

  Inform and persuade customers
• List the main marketing objectives of promotion in order of importance.

  1️⃣ Raise awareness

  2️⃣ Persuade customers

  3️⃣ Create a strong brand image

  4️⃣ Increase sales

  5️⃣ Build customer loyalty
• What is the primary goal of public relations as a promotion strategy?

  Build a strong brand image
• Advertising is a suitable promotion strategy for consumer products to raise awareness
• Which promotion strategy is often used for luxury products to cultivate brand exclusivity?

  Public Relations
• What is the most effective approach for achieving marketing objectives through promotion?

  An integrated promotion mix
• What does promotion in marketing aim to achieve?

  Inform and persuade customers
• Match the promotion strategy with its definition:

  Advertising ↔️ Paid communication through media to promote a product

  Sales Promotions ↔️ Short-term incentives to encourage purchase

  Public Relations ↔️ Managing communication between a business and its publics

  Direct Marketing ↔️ Communicating directly with customers via mail or email
• Sales promotions are effective for increasing short-term sales.


  True
• Businesses often use a combination of push and pull strategies in their promotion mix.


  True
• Personal selling involves face-to-face interaction to close sales and build customer relationships
• What is the key objective of a pull strategy?

  Stimulate consumer demand
• Personal selling is highly persuasive but has limited reach.


  True
• Common promotion strategies include advertising, sales promotions, public relations, direct marketing, and personal selling
• Personal selling involves face-to-face interaction between salespeople and customers
• A pull promotion strategy focuses on creating demand from consumers
• One of the main aims of promotion is to build customer loyalty
• Advertising is a promotion strategy that uses paid communication through media.


  True
• Match the promotion strategy type with its main focus:

  Push strategy ↔️ Encourage retailers to stock

  Pull strategy ↔️ Create consumer demand
• Personal selling is an effective promotion strategy for industrial products.


  True
• Advertising can be expensive, while sales promotions may be more cost-effective