postmodern

• Postmodernism and the self: We are consumers of our identities.
• Postmodernism and the self: We have the ability to reject one identity and embrace another.
• Postmodernism and the self: We can pick and choice which identity we want like a market place.
• Postmodernism and the self:Even biological determined things like gender, ethnicity and sexuality are shaped by our behaviour as consumers according to Baudrillard.
• Hyotard argues that social factors are no longer significant in shaping identities.
• Rojek believes that what we chose to do in our leisure time, the product we consume and the lifestyle we follow are far more significant in forming our identities.
• Strinati emphasise the importance and power of media and pop culture in shaping consumer choice, stating that pop bombards us daily, forming a sense of reality and increasing dominance in the way we define ourselves.
• Pop culture examples include tv programs, music, literature, and films.
• The phrase "I shop therefore I am" is often associated with postmodernism and the self.
• Identity is fluid and subject to change in postmodernism, becoming a hybrid of many selves.
• Postmodernism allows for an almost unlimited free choice of leisure activities and lifestyle.
• Consumer choices are important in defining identity and image/status we wish to portray in postmodernism.
• People are shopping for lifestyle in postmodernism.
• Identities are brought and created in postmodernism.
• Not everyone can afford to buy things/ their lifestyle, according to Marx.
• In postmodernism, we don't have unlimited free choice.
• Where you are in the world matters in postmodernism.