Preindustrial societies use institutions to socialise individuals into valued consensus, leading to cultural influence where people comply with society's expectations and rarely complain.
Modern societies offer more choice, leading to individuals having more control over their lives, which can cause anomie, a state of conflict within oneself.
Criticising is a form of exaggeration, which can lead to social conflict between the same society, undermining interpretivist views, as people are less important than society.