CHAPTER 3

• Conducting comprehensive research for an event involves identifying key sources of information for planning.
• Creativity in designing a program for an event involves developing an appropriate theme.
• Establishing and managing an effective strategic plan for an event involves using emerging technologies to improve and accelerate the planning process.
• Developing and managing the timeline for an event involves using emerging technologies to improve and accelerate the planning process.
• Steadily increasing the value of work as an event researcher, designer, planner, coordinator, and evaluator involves using emerging technologies to improve and accelerate the planning process.
• Striving continually to collect best information and resources to produce a solid plan that satisfies the needs, wants, desires, and ultimately expectations of event guests involves using emerging technologies to improve and accelerate the planning process.
• Designing the event environment involves considering aspects such as lighting, acoustics, décor, restrooms, movement, space, and soundscaping.
• Soundscaping involves creating a unique, powerful sound system to capture attention.
• Visual cues in designing the event environment include proper signs to provide clear direction and the logo must be accurate.
• Touch in designing the event environment can convey the quality of the event environment.
• Event leader should construct a timeline that begins with the research phase and concludes with the evaluation phase.
• Event timeline reduces to writing the major decisions that will be included in the event from the beginning of research through the final tasks involved in evaluation.
• Prior to distribution of the final copy, the event leader should seek consensus among all the stakeholders before codifying the final results.
• Recycling leftover materials from an event to local schools is an example of sustainable event management.
• Building a project to benefit a local organization into an event is a part of sustainable event management.
• Christmas Rave Party Themed Events are important for two major reasons: they are the right thing to do and clients are increasingly requesting that every event meet or exceed certain environmental standards.
• Many events fail due to an insufficient time frame to effectively research, design, plan, coordinate and evaluate them.
• Event timeline is the track that your event will follow until it is successful.
• The timeline provides the event leader and event stakeholders with a precise tool for managing the event.
• Entrances and Reception Areas establish the theme of the event, use proper sign, logo, décor, provide personnel in costume or professional wardrobe, and should provide an "Aha!" experience, knowing that guests have arrived at the right place.
• The Wild, Wild West, South of the Border, The New Millennium, Mardi Gras, Riverboat, Paris Nights, Hooray for Hollywood, Broadway Bash, and Rock around the Clock are examples of themed events.
• Amenities and Furnishings include edible centerpieces and displays, which must be accessible to guests and still look appealing after they are served, and offer the first guests who visit the display a serving of decorated or carved item to encourage other guests to help themselves.
• Function Areas are the main function area where guests will spend the most time and where the principal message must be communicated.
• Five-Card Draw: Playing the Five Senses involves provision for guests having disabilities, size, weight, volume, security, and transportation and parking.
• Interactive Décor is designed to provide more than just a passive viewing experience, creating an environment that allows the guests to participate.
• Innovative Sites are purpose-built to provide a dynamic atmosphere within which guests may experience the event, examples include an aircraft carrier, summer camp, zoo, movie theater.
• Cloth for banquet table, printed program, and venue aromas can be natural, such as plants and flowers.
• Decorating the Environment involves using the latest styles and products, more imagination, creativity, and skill.
• Parades and Float Design involve flowers, balloon art, tents, and decor cost.
• In terms of food and beverage, catering team is a key factor.