The use of hyperbolic language on the front of 'Heat' such as 'shock', 'terrified', 'secretive', 'heartache', adds a sense of drama and excitement, making things seem more dramatic and appealing to an audience.
The use of enigma codes on the front cover of 'Heat' suggests that there are questions that need to be answered, encouraging an audience to read the whole magazine.
The bonus material advertised in the top left-hand corner of the front cover gives the impression that the magazine has value for money, attracting audiences who want something extra for their cash.
The use of very large images on the front cover suggests that the magazine is trying to catch the eye and make things very bold and persuasive, but the fact that there's relatively minimal writing and lots of very large images may be to make it easy to understand for audiences.
The use of intertextual references to celebrities and other pop culture products on the front cover of 'Heat' is a good way of widening the readership, attracting fans of those shows to buy the magazine.
The use of confident words such as 'badass' in the context of fashion on the front cover of 'Heat' represents women as being confident and aggressive, a modern representation.