Pavlov: lab experiment where dogs were placed in a controlled environment which paired food with the sound of a bell
After several conditioning trials, the dogs learnt to associate the sound of a bell with food causing salivation.
Watson & Rayner (1920): lab experiment where ‘little Albert’ was placed in a controlled environment which paired a rat with a loud bang
After a few conditioning trials, Albert learnt to associate the rat with a loud bang causing a fear/phobic response to the rat.
Skinner: lab experiment where rats were placed in a controlled environment (Skinner’s box/chamber) which contained a lever
In condition 1, when the rat pressed the lever, food was dispersed which caused the rat to continue pressing the lever (positive reinforcement)
In condition 2, the rat experienced an electric current beneath its feet which if the rat pressed the lever, would stop the electric current (negative reinforcement)
ü High level of internal validity – lab experiments, replication possible, objective
ü Practical/real-world applications – systematic desensitisation for phobias, token economy for prisons/drug clinics.
Ø Ethical issues – Pavlov’s dogs, Little Albert, Skinners Rat’s were all exposed to stressful conditions and changes.
Ø Low external validity – the lab experiments are artificial and not reflective of everyday settings (mundane realism).