Types of Strategies

• 1. Corporate Strategy

  • identifies the portfolio of businesses that, in total, comprise the company and how these businesses relate to each other.
• 2. Competetive StrategyCompetitive advantage - Being different to other company/ or being unique.Cost leadership - means becoming the low-cost leader in an industry

  • On what basis will each of our businesses compete?
  • Identifies how to build and strengthen the business unit’s long-term competitive position in the marketplace.
• 3. Funtional Strategy

  • Identify what each department must do to help the business accomplish its strategic goals.
• 4. Managers’ Roles in Strategic Planning

  • Devising the company’s overall strategic plan is top management’s responsibility.