Business Communication FBLA

• Internal communication includes memos, emails, meetings, reports, presentations, and feedback sessions.
• Informal communication refers to spontaneous, unstructured interactions between employees at any level of the organization.
• Formal communication flows through the official channels of the organization's hierarchy and follows the chain of command.
• Informal writing style is suitable for internal communications within an organization, while formal writing style is preferred for external communications to maintain professionalism.
• Barriers to effective communication include language barriers, cultural differences, physical distance, time zone differences, technology limitations, and miscommunications due to assumptions or lack of clarification.
• Effective communication strategies involve choosing the right medium (verbal, written, visual), considering the audience's needs and preferences, being clear and concise, avoiding ambiguity, and providing feedback.
• Verbal communication refers to face-to-face conversations, phone calls, video conferencing, webinars, podcasts, speeches, presentations, interviews, debates, meetings, negotiations, and discussions.
• Verbal cues refer to the actual words spoken during communication, while nonverbal cues involve actions, behaviors, and attitudes expressed through body language, facial expressions, and other means.
• Written communication includes letters, memos, emails, reports, proposals, manuals, brochures, newsletters, websites, blogs, social media posts, press releases, advertisements, and product labels.
• It aims to create awareness, generate interest, establish credibility, manage reputation, address concerns, and build long-term relationships.
• Effective internal communication helps build trust, foster collaboration, promote transparency, enhance productivity, reduce misunderstandings, and improve employee engagement.
• External communication involves communicating with customers, suppliers, investors, government agencies, competitors, and the general public.
• Communications can take various forms including advertising, public relations, marketing, sales promotion, sponsorship, events, direct mail, email campaigns, digital marketing, and social media.
• Public Relations (PR) focuses on building positive relationships with key stakeholders through press releases, media interviews, crisis management, community engagement, and corporate citizenship initiatives.
• Examples include press releases, annual reports, brochures, advertisements, product catalogues, customer feedback forms, surveys, focus groups, interviews, conferences, seminars, workshops, webinars, podcasts, blogs, videos, infographics, case studies, whitepapers, and social media posts.
• The purpose is to convey information about products/services, brand image, values, mission, vision, goals, achievements, challenges, opportunities, risks, strategies, policies, procedures, rules, guidelines, expectations, standards, norms, culture, ethics, compliance, legal requirements, safety protocols, crisis management plans, etc.
• Generic Number Rule


  spell small numbers out (usually ten and smaller)
• Never Capitalize

  animals

  elements/minerals

  foods/plants/vegetables/fruit

  medical conditions

  seasons
• Always Capitalize


  brand names/companies

  days of the week and months

  holidays

  races, nationalities, tribes

  religion

  street/roads
• Capitalization Rule 10

  Capitalize the names of specific course titles, but not general academic subjects

  ex: I must take history and Algebra 101
• Capitalization Rule 9

  Always capitalize the first word in a complete quotation, even midsentence
• Capitalization Rule 8


  It is not necessary to capitalize city, town, county, etc., if it comes before the proper name

  ex: the city of New York

  New York City
• Capitalization Rule 7

  do not capitalize the word the before proper nouns
• Capitalization Rule 6

  Capitalize specific geographical regions. Do not capitalize points of the compass

  ex: We had three relatives visit from the West.

  Go west three blocks and then turn left.
• Capitalization Rule 5

  Capitalize a formal title when it is used as a direct address

  ex: Will you take my temperature, Doctor?
• Capitalization Rule 4

  Do not capitalize occupations before full names.

  ex: director Steven Spielberg

  However, titles replacing someone's first name are generally capitalized.

  ex: Here comes Professor Ames.
• Capitalization Rule 3

  Capitalize titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.

  ex: Chairman of the Board William Bly will...

  The chairman of the board, William Bly, will ...

  The governors, lieutenant governors, and attorneys general called ....

  Governor Fortinbrass, Lieutenant Governor Poppins, and Attorney General Dalloway will ...
• Capitalization Rule 2

  Capitalize proper nouns—and adjectives derived from proper nouns (Golden Gate Bridge)
• Capitalization Rule 1


  capitalize the first word of a document and the first word after a period
• Exclamatory Sentence


  expresses strong feeling
• Imperative Sentence


  gives a command
• Interrogative Sentence

  asks a question
• Declarative Sentence


  makes a statement
• Four Types of Sentences

  1. declarative

  2. imperative

  3. interrogative

  4. exclamatory
• Future Perfect Tense


  they will have walked
• Future Tense


  they will walk
• Past Perfect Tense

  they had walked
• Simple Past Tense

  they walked
• Present Perfect Tense

  they have walked
• Simple Present Tense

  they walk