MODULE 6

• Communication is designed to serve THREE basic functions. What are those?

  to provide information

  to persuade or argue

  to entertain, honor, or praise
• 4 Nature of Informative Communication?

  Objects

  Processes

  Events

  Concepts
• May include anything that is visible, tangible, and stable in form.

  EXAMPLES:

  • Bong Joon-ho,
  • Electronic Gadgets
  • Dinosaurs
  • A trip to Boracay

  Objects
• May comprise any systematic series of actions that lead to a specific result or product. Explains how something is made, done or how

  something works.

  EXAMPLE: writing an effective resume

  Processes
• Can be anything that happens or is regarded as happening.

  EXAMPLES:

  • Wedding
  • Festival
  • Seminar

  Events
• May consist of beliefs, theories, ideas, and the like. They are more abstracts than objects, processes, or events.

  EXAMPLES:

  • Confucianism
  • Terrorism
  • Big Bang Theory

  Concepts
• Formal Situations Requiring Informative Communication?

  The Public Lecture

  The Status Report

  The Briefing

  The Fireside Chats

  The Chalk Talk
• This pattern allows you to explain how someone or something has developed over a period of time.

  EXAMPLES:

  • The life cycle of a fish
  • Packing for a trip by air
  • Cooking a dish

  The Chronological Pattern
• This pattern allows you to describe the physical or directional relationship between objects or places.

  EXAMPLES:

  • Museum (place)
  • Taylor Swift (person)

  The Spatial Pattern
• You divide your topic into subtopics that address the components,

  elements, or aspects of the topic.

  Example: Globalization

  The Topical Pattern
• Used to retell a story or a series of short stories.

  EXAMPLES:

  • Pluto
  • Dwarf Planet
  • Eva Longoria

  The Narrative Pattern
• Organizational Pattern for Informative Speeches?

  The Chronological Pattern

  The Spatial Pattern

  The Topical Pattern

  The Narrative Pattern
• These are the Guideline for?

  1. Do an obstacle analysis of the audience.
  2. Organize the material carefully.
  3. Personalize your material to your audience.
  4. Compare the known to the unknown.
  5. Choose your vocabulary carefully.
  6. Build on repetition and redundancy.
  7. Strive to be interesting.

  Informative Speaking
• It is the process of creating, reinforcing, or changing people’s beliefs or actions?

  Persuasion
• ___________ speakers fulfill the role of an expert on a topic and seek to facilitate audience understanding about it.

  Informative
• __________ speakers take the role of promoter or proponent, advocating a particular view on a topic they want the audience to adopt. They argue for a specific viewpoint he wants the audience to accept.

  Persuasive
• __________ speeches are intended to influence others.

  Persuasive
• He is one of the first people to theorize about persuasion, believes that persuasive messages rest on three elements or what he call proofs, namely, ethos, pathos, and logic.

  Aristotle
• 3 Elements of Persuasion?

  Ethos

  Pathos

  Logos
• Greek word for character. Here, the speaker attempts to persuade others by using authoritative and trustworthy course or support of the message.

  Ethos
• Speaker's appeal to emotions.

  Pathos
• Involves logic to support a speaker’s statements and, thereby, persuading his audience.

  Logos
• Persuasive speeches address THREE types of questions. What are those?

  Fact

  Value

  Policy
• Asks whether something is true or false. The speaker tries to persuade an audience that something did or did not occur, or that event did, in fact, cause another.

  Speeches on Question of Fact
• Here the speaker should present sound, credible evidence. Uses examples, testimony, definitions or narrative as supporting evidence. It is his goal to make the audience believe or agree with him that something is true or false.

  Speeches on Question of Fact
• Asks for a subjective evaluation of something’s worth, significance, quality, or condition. The speaker argues that something is good or bad, right or wrong, beautiful or ugly, boring or engaging, funny or serious-all qualitative judgments about something’s significance.

  Speeches on Question of Value
• It addresses individual opinion and cultural beliefs rather than proving something to be objectively true or false. It may include a call for action, but it does not ask for explicit changes or organizational policy.

  Speeches on Question of Value
• Asks what specific course of action should be taken or how a problem should be solved.

  Speeches on Question of Policy
• Ask the audience to personally take (or not take) a particular

  action or support (or not support) a particular position. Speakers might request immediate involvement, general support for a social or political movement of some kind, disapproval of an idea, or a change in behavior.

  Speeches on Question of Policy
• Refers to a ceremonial act that is characterized by qualities or

  procedures that are appropriate to the occasion

  Ritual
• _______ occasion speeches use highly stylistic or ornamental language.

  • more subtle and creative ways
  • relatively short
  • a bit more formal

  Special
• 2 General Types of Special Occasion Speeches?


  Courtesy Speeches

  Ceremonial Speeches
• Give the 3 Courtesy Speeches?


  Speech of Introduction

  Speech of Presentation

  Speech of Acceptance
• Give the 3 Ceremonial Speeches?


  Commencement Address

  Tributes

  Eulogies
• Give the 4 Types of Speeches according to Delivery?

  Read or Manuscript

  Memorized

  Impromptu

  Extemporaneous
• Is one where you will have time for preparation and practice but will not be expected to read from a manuscript or to have the speech memorized?

  Extemporaneous