in-depth study of one person or a group of people over time. It is usually carried out in the real world. They are idiographic and very individualistic.
Weakness of case study:
• Findings cannot be generalised very easily to other individuals.
• often based on retrospective data - might not be accurate.
• It is very difficult to replicate a case study - lacks reliability.
thematic analysis
Qualitative research method summarised into categories
Content analysis
Turning qualitative data into quantitative catergorised data
