RESEARCH #3

• Types of Research:

  Qualitative research, Quantitative research, Mixed methods research
• Qualitative Research:

  ●It focuses on words along with its construction, meanings, and interpretations.

  ●It asks open-ended questions to extract meanings, perceptions, and interpretations.
• Closed-Ended Question

  -Do you like our products/service?

  -Did you find this meeting is helpful?

  -Would you consider using our product/service again?
• Open-Ended Question

  -What do you find most useful about our product/service?

  -How do you feel about this meeting

  -What would make you consider using our product/service again?
• Qualitative Research: Strategies of Inquiry and Data Collection.
• Strategies of Inquiry

  ●Phenomenology

  ●Grounded theory

  ●Ethnography

  ●Case study

  ●Narrative research
• Qualitative research may possibly use numbers and figures, but its analysis still focuses on words, meanings, interpretations, and perspectives.
• Quantitative Research:

  ●It is a means for testing objective theories by examining the relationship among variables.

  ●It makes use of statistics in the collection, analysis, and interpretation of numerical data.
• Quantitative Research: Strategies of Inquiry and Data Collection
• Strategies of Inquiry

  ●Survey research

  ●Experimental research
• Data Collection

  ●Surveys

  ●Experiments
• *Qualitative techniques rely on words.
• Quantitative techniques use numbers.
• Mixed Methods Research: It employs the elements of both qualitative and quantitative research in terms of strategies and methods.
• Mixed Methods Research: Sequential, Concurrent and Transformative.
• Sequential

  Qualitative>Quantitative

  Quantitative>Qualitative
• Concurrent: Qualitative+Quantitative
• Mixed methods research does not only combine qualitative and quantitative techniques. It also considers the complementarity of the two techniques.
• The three main types of research are qualitative, quantitative, and mixed methods research.
• Each type of research has strategies of inquiry and employs specific methods of data collection.