Content and thematic analysis

• Content analysis is a type of observational technique that involves studying people indirectly through qualitative data
• Content analysis helps to classify responses systematically, allowing clear conclusions to be drawn
• Researchers must familiarize themselves with the data before conducting any analysis to ensure the coding system is appropriate
• Content analysis is useful for research that may be considered unethical, as data already in the public domain can be analyzed without explicit consent
• Coding is an important step in content analysis, involving the development of categories for classifying data
• Categories provide a framework to convert qualitative material into quantitative data for further statistical analysis
• Well-defined behavioral categories are used to tally occurrences in the original articles, converting qualitative data into quantitative data
• Content analysis can produce subjective findings due to researchers' bias and cultural differences
• Both content analysis and thematic analysis have high ecological validity, basing conclusions on real-life behavior and communications
• Results from content analysis can be reliable if consistent on re-analysis, indicating high reliability
• Thematic analysis is a technique that helps identify themes throughout qualitative data.

  A theme is an idea or a notion, and can be explicit or implicit. Thematic analysis will produce further qualitative data, but this will be much more refined.
• contetn analysis allows reseacher to draw conclusions from qualitative data by systematically classifing the responses
• coding allows reseacher to convert qualitative data into quantitative data which can be used for statistical analysis
• What are the step for content analysis?

  1. select
  2. highlight and comment
  3. categorise evidence based on what it contains
  4. repeat for all articles
  5. categories created and edited
  6. operationalise categoes and tally
  7. quantitvative data = stats analysis
• what are the steps for thematic analysis?

  1. select
  2. highlight adn comment
  3. caetgorise eveidence
  4. link categories
  5. shorthand annopations
  6. themes emerge and repeat
  7. qualitative data draw comparison from minor and major themes