The memory of the student is often better than others.
They had previously studied strategies for memory improvement.
As a result, we are unable to generalise.
Peterson and Peterson: Weakness:
Low ecological validity.
The experiment was conducted in a controlled, artificial environment, which does not reflect the natural context in which memory tasks occur, such as recalling faces or words in social interactions.
Lacks mundane realism.
Memory tasks in real life often involve familiar, meaningful material, such as names or events, which the study didn’t replicate.
Peterson and Peterson: Strength:
Controlled environment: The experiment was conducted in a highly controlled lab setting, which allowed for precise manipulation of variables and ensured that extraneous factors did not influence the results.
Replication: The simplicity of the experimental design allowed it to be replicated by other researchers, which helps strengthen the reliability of the findings and their role in establishing theories of memory.
The study helped to develop the multi-store model of memory (MSM), which has been influential in the field of cognitive psychology.