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Shop Adic Learning Approach
Initiation
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Created by
Fay Winter
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Cards (3)
Most people shop: learning approach suggests that
beginning
of shopping addiction may be direct
experience
of having
good
time shopping
Role models and vicarious reinforcement: occurs when a learner
observes
a model's behaviour being
rewarded
· If you observe
role models
enjoying
shopping
and its
outcomes
, you are likely to experience
vicarious reinforcement
· Observer
indirectly
experiences the
benefits
or see’s the
advantages
of
shopping
through the model, which may trigger the
desire
to
shop
Celebrities and adverts:
· Advertisements display characteristics presenting
enjoyment
,
pleasure
or
success
from the product
· Celebrities are
effective models
because of their association with
success
and
glamourous lifestyles
· If an observer identifies with a
celebrity
, they are likely to
imitate
their behaviours, like
shopping.
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