Easily identifiable snippets of information that readers can grasp in a short period of time
Descriptive title and subheadings give away the topic of the infographic
Informative statistics:
Informative data is always used
Valuable and credible statistics
Portrays current facts and statistics
Data from reputable sources
'Special facts' are uniquely presented through highlights/larger font/different font style/symbols or icons (typography)
Theme and colour scheme:
Bold and vivid use of font
Variety of font styles and sizes to attract the audience
Thematic presentation with a complementing palette colour scheme
Colour scheme aligned to the message/topic
Symbolic use of colours and themes to invoke an emotional response in the audience
Graphics:
Eye catchy
Interesting, relevant
Attention-grabbing
Symbols and signs
Character language
Graphs, charts, pie diagrams
Organisation:
Purposeful structure
Well-spaced out/placed information
Takes a more narrative or interactive style layout
Easy to digest/follow for the reader
An infographic is a quick and easy way of conveying information to the audience
An effective infographic should visually appeal to the audience, convey essential data, build awareness, and maybe even generate leads for business purposes
Informational honesty is crucial in infographics to ensure all information provided is truthful and honest
Legibility is important, prioritize simple and easy-to-read fonts over calligraphy style fonts to avoid making the infographic too busy
Simple illustrations that complement the data being conveyed are more effective than complex illustrations that distract the audience
Limit the color palette to three main colors, with the lightest color as the background and the darker two colors breaking up different sections
Interactive elements can be added to infographics if relevant to the message being conveyed, especially when trying to spread out a lot of information about different subjects
Stylistic devices are techniques used by authors to enhance their writing and create specific effects on the reader
Persuade: the author tries to convince the reader to do something or to agree with him/her
Inform: the author gives true factual information about a topic in order to educate the reader
Entertain: the author writes something for the reader's enjoyment
Explain: the author gives directions on how to do something or tells the steps in a process, helping the reader understand a procedure or sequence of information
Describe: the author uses descriptive words and specific details to tell about the topic
Structure in informational articles includes a title, headings, subheadings, written in prose, and often includes images
Structure in informational videos includes interviews, a main narrator, written text, animation, and non-textual elements like background music or camera angles
5 ways to structure ideas in any informational text:
Headings and subheadings help divide the text into different topics and subtopics
Headings and subheadings signal to the reader what main points/ideas are being covered
Paragraphs and sentences help organize ideas logically
Images, background music, animation, and non-textual elements help the reader understand the content more clearly using visual or nonverbal modes of communication
Declarative sentence tells the audience something and helps them understand important facts/information
Imperative sentence orders or commands the audience to act, creating action and change
Exclamatory sentence uses an exclamation mark to create drama, emotion, or curiosity in the audience/reader
Interrogative sentence asks a question, creating curiosity in the audience/reader
Byline: A line containing the name of the author of the story/article/report
column: the vertical blocks of text that make up a page in a newspaper
feature: a longer article that provides background information on a topic
caption: the text in or under a photograph that explains what the picture is about
fact box: text boxes that report a fact related to a news story
Headline: the title of the news report/article that is supposed to grab the reader's attention while providing a brief summary of the news.
Lead Paragraph: the first sentence/part/paragraph that introduces and gives and overview of the news
Quotation: They are included to give the reader the viewpoint of someone involved in the story.
Opinion Columns possess the following features:
A topic of personal interest
firm stance
1st person point of view
Identified target audience
Packed with numerous sources and evidences
Uses effective word power
News Article:
Purpose: Informs and provides in-depth analysis
Content: Includes personal narratives, opinions, and analysis
Structure: Often has a narrative structure with quotes and insights
Tone: Can be more subjective and reflective
Depth: Offers in-depth analysis and background information
Use of Quotes: Includes quotes for analysis and personal perspectives
Engagement: Aims to engage readers emotionally and intellectually
Length: Can be longer, with more space for exploration
News Report:
Purpose: Quickly convey facts and information
Content: Typically objective, focused on presenting the facts
Structure: Usually follows an inverted pyramid structure (most important information first)
Tone: Objective, with minimal personal bias
Depth: Tends to be more concise, focusing on key details
Use of Quotes: Uses quotes primarily for direct reporting of facts
Engagement: Aims for straightforward information delivery
Length: Generally shorter, providing essential information quickly