MEDIA INFORMATION

• Refers to the people or groups of people imparting or exchanging messages through speaking, writing, gestures or other symbolic forms by utilizing a variety of channels for sending and receiving.

  Communication
• A collection of symbols that appear purposefully organized (meaningful) to those sending or receiving them. (Turow 2009)

  Messages
• a form of communication that involves two or three individuals interacting through the use of their voices and bodies.

  Interpersonal Communication
• Communication wherein technology stands in between the parties communicating and becomes the channel by which the message is sent or received.

  Mediated
• involves sending and of receiving messages among individuals under one organization or located in one working environment.

  Organizational
• Two types of interpersonal communication:

  Mediated and Organizational
• The source is where the message came from which can be a person or an organization.

  Source
• The process by which a message is translated so it can be transmitted and communicated to another party.

  Encoding
• It is how you compose your sentence as you communicate

  Encoding
• The actual act of sending the message. It can either be through the person’s vocal cords and facial muscles complemented with hand gestures, if we mean the act of speaking.

  Transmitting
• "posting of an administrative letter on the bulletin board so everybody can see" is an example of what type of element?

  Transmitting
• Technologies are the lines that enable the act of sending or transmitting, which can be the telephone, the Internet for voice operated applications, the radio and television, or the print media to communicate more complex messages.

  Channel
• The transmitted impulses are converted to signs as the brain perceives and processes it. The process by which the receiver  translates the source’s thoughts and ideas so they can have meaning.

  Decoding
• the one who gets the message that was transmitted through the channels. Like the source or sender, it can be an individual or an organization.

  Receiver
• the response generated by the message that was sent to the receiver, which can either be immediate or delayed.

  Feedback
• something that interferes the transmittal process, which may be treated both literally and figuratively.

  Noise Interference
• The history of printing started with ancient cultures in

  Europe, Asia and Middle East
• By 105 CE, the Chinese had developed the technology for silk paper.
• By the 800 CE, China had full length books produced using wooden block printing.
• A Chinese alchemist named Pi Sheng developed a system of individual character types made from a mixture of baked clay and clue
• The movable type first surfaced in the Far East
• In Korea, the “Jikji”,  a collection of Zen Buddhist teachings, was printed in 1377, under the Goryeo Dynasty, using movable type technology.
• Around 100 CE, Christian invented the codex, a document considered as the prototype of a book.
• In the 15th century, Johann Gutenberg (1394–1460) invented the printing technology that would eventually be called the movable type machine.
• The Bible was one of Gutenberg’s earliest and most famous creations
• the first book printed which was a treatise on the teachings of the Roman Catholic Church written by Fray Juan Plasencia.

  Doctrina Christiana
• an Augustinian priest who arrived with the earliest batches of the Augustinian missionaries who landed in the Archipelago.

  Fray Juan Plasencia
• After the 17th century, the first newspaper was reportedly produced in England
• By 1700, the idea of a free press, independent from the control of the government, emerged as a strong rhetoric against authoritarian states.
• the press that has the ability to conduct dialogue and argue with the government

  Adversarial Press
• the first daily newspaper published in the country on December 1, 1846

  La Esperanza (1846)
• Spanish language newspaper founded on October 11, 1848, and closed down by official decree on February 19, 1898, after the colonial authorities discovered that its installations were being used to print revolutionary material

  Diario de Manila (1848)
• was created by law and featured not only official government issuances but also local and international news and among others, serialized Spanish novels

  Boletin Oficial de Filipinas (1852)
• Actively used to campaign for reforms in the Philippines published in Spain in 1889

  La Solaridad (1889)
• Official revolutionary newspaper of the KKKØPublished on January 18, 1896 by the Katipuneros

  Ang Kalayaan (1896)