Types of Media

• 3 types of media

  1. print,

  2. broadcast,

  3. new
• print media


  this type of news media used to be the only way of delivering information to the public
• newspapers and magazines


  people relied on ___________ and ___________ to learn everything, from recipes to entertainment news to more important information about the country or the world
• newspapers


  printed and distributed on a daily or weekly basis
• newspapers


  for the purpose of delivering information
• newspapers


  contains news, articles, features
• magazines


  printed on a weekly, monthly, quarterly, or annual basis
• magazines


  for the purpose of aesthetics
• magazines


  contains information about finance, food, lifestyle, fashion, sports, etc.
• books


  focused on a particular topic or subject, giving the reader a chance to spread their knowledge about the topic
• billboards


  huge advertisements created with the help of computers
• billboards


  their goal is to attract people passing by
• brochure


  a type of booklet that includes everything about one company, its products, services, terms and conditions, address, etc
• flyers


  used mostly by small companies due to low cost of advertising and contain information about a company, their name, logo, etc
• flyers


  distributed in public areas
• broadcast media


  includes videos, audios, or written works that provide important or entertaining information
• broadcast media


  includes radio and television
• new media


  also known as the Internet
• new media


  websites that provide information in the form of video, text, and audio
• mass media


  technology that is intended to reach a mass audience
• mass media


  the primary means of communication used to reach the vast majority of the general public
• 5 functions of mass media

  1. information function,

  2. interpretation function,

  3. instructive function,

  4. bonding function,

  5. diversion function
• information function

  mass media is being given to satisfy curiosity, reduce uncertainty, and better our understanding of how we fit into the world
• interpretation function


  media outlets interpret messages in more or less explicit and ethical ways
• instructive function


  media outlets exist to cultivate knowledge by teaching instead of just relaying information
• bonding function


  media outlets can bring people closer together, which serves the bonding function
• bonding function


  bringing people with similar interests or goals together
• diversion function


  using media to escape our day-to-day lives, to distract us from our upcoming exam, or to help us relax
• instructive


  means useful and informative
• media


  refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience
• media


  used in communication as channels or ways to deliver messages in the easiest or conventional manner