Types of Media

Cards (31)

  • 3 types of media
    1. print,
    2. broadcast,
    3. new
  • print media
    this type of news media used to be the only way of delivering information to the public
  • newspapers and magazines
    people relied on ___________ and ___________ to learn everything, from recipes to entertainment news to more important information about the country or the world
  • newspapers
    printed and distributed on a daily or weekly basis
  • newspapers
    for the purpose of delivering information
  • newspapers
    contains news, articles, features
  • magazines
    printed on a weekly, monthly, quarterly, or annual basis
  • magazines
    for the purpose of aesthetics
  • magazines
    contains information about finance, food, lifestyle, fashion, sports, etc.
  • books
    focused on a particular topic or subject, giving the reader a chance to spread their knowledge about the topic
  • billboards
    huge advertisements created with the help of computers
  • billboards
    their goal is to attract people passing by
  • brochure
    a type of booklet that includes everything about one company, its products, services, terms and conditions, address, etc
  • flyers
    used mostly by small companies due to low cost of advertising and contain information about a company, their name, logo, etc
  • flyers
    distributed in public areas
  • broadcast media
    includes videos, audios, or written works that provide important or entertaining information
  • broadcast media

    includes radio and television
  • new media
    also known as the Internet
  • new media

    websites that provide information in the form of video, text, and audio
  • mass media
    technology that is intended to reach a mass audience
  • mass media
    the primary means of communication used to reach the vast majority of the general public
  • 5 functions of mass media
    1. information function,
    2. interpretation function,
    3. instructive function,
    4. bonding function,
    5. diversion function
  • information function
    mass media is being given to satisfy curiosity, reduce uncertainty, and better our understanding of how we fit into the world
  • interpretation function

    media outlets interpret messages in more or less explicit and ethical ways
  • instructive function

    media outlets exist to cultivate knowledge by teaching instead of just relaying information
  • bonding function
    media outlets can bring people closer together, which serves the bonding function
  • bonding function
    bringing people with similar interests or goals together
  • diversion function

    using media to escape our day-to-day lives, to distract us from our upcoming exam, or to help us relax
  • instructive
    means useful and informative
  • media
    refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience
  • media
    used in communication as channels or ways to deliver messages in the easiest or conventional manner