this type of news media used to be the only way of delivering information to the public
newspapers and magazines
people relied on ___________ and ___________ to learn everything, from recipes to entertainment news to more important information about the country or the world
newspapers
printed and distributed on a daily or weekly basis
newspapers
for the purpose of delivering information
newspapers
contains news, articles, features
magazines
printed on a weekly, monthly, quarterly, or annual basis
magazines
for the purpose of aesthetics
magazines
contains information about finance, food, lifestyle, fashion, sports, etc.
books
focused on a particular topic or subject, giving the reader a chance to spread their knowledge about the topic
billboards
huge advertisements created with the help of computers
billboards
their goal is to attract people passing by
brochure
a type of booklet that includes everything about one company, its products, services, terms and conditions, address, etc
flyers
used mostly by small companies due to low cost of advertising and contain information about a company, their name, logo, etc
flyers
distributed in public areas
broadcast media
includes videos, audios, or written works that provide important or entertaining information
broadcast media
includes radio and television
new media
also known as the Internet
new media
websites that provide information in the form of video, text, and audio
mass media
technology that is intended to reach a mass audience
mass media
the primary means of communication used to reach the vast majority of the general public
5 functions of mass media
1. information function,
2. interpretation function,
3. instructive function,
4. bonding function,
5. diversion function
information function
mass media is being given to satisfycuriosity, reduceuncertainty, and betterourunderstanding of how we fit into the world
interpretation function
media outlets interpret messages in more or less explicit and ethical ways
instructive function
media outlets exist to cultivate knowledge by teaching instead of just relaying information
bonding function
media outlets can bring people closer together, which serves the bonding function
bonding function
bringing people with similar interests or goals together
diversion function
using media to escape our day-to-day lives, to distract us from our upcoming exam, or to help us relax
instructive
means useful and informative
media
refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience
media
used in communication as channels or ways to deliver messages in the easiest or conventional manner