What is one of the most important cases in the nature of contract?
Carlill v Carbolic Smoke ball Ltd.
A company advertized a medical cure for influenza and colds and it was stated in the advert that any person who contracts influenza, colds or any other disease after having used the ball will be paid a 100 pounds as a reward. Mrs Carlill after seeing the advert purchased the smoke balls and used it as directed, contracting influenza.
It was held that the statement of 100 pounds as a reward cannot be intended as mere puff. it was an offer for the public to act upon.