distribution

• What is the definition of distribution?

  The process of getting the right product or service to the consumer in the right place
• What is the 4 stage distribution?

  Manufacturer - wholesaler - retailer - consumer
• What 4 things does the choice of distribution channel depend on?

  The nature of the product

  The market

  The nature of the business

  The size of a business
• What is the main purpose of a distribution challenge?

  Providing a link between consumption and production