Balance:
Formal balance: objects are symmetrically placed and properly distributed
Informal balance: non-symmetrical distribution of elements compensated by aspects like colors and lines
Contrast: arrangement of elements by combining different properties and characteristics
Unity: when all elements seem to be a singular element in unison, making the design pleasing
Proportion: correlation of all elements with each other, ensuring balance and unity
Rhythm: elements placed in harmony with patterns and repetition
Activity: artists emphasize different principles based on their style and intention
