To create an effective Web site or Web page, the designer should make the Web site eye-catching
The arrangement of the text should be organized in a manner that will entice readers
Typefaces deal with text format, text style, and text
The appearance of texts can greatly contribute to the perception of the visitors to the Web site
Colors enhance the experience of visitors of the Web site
The appropriate combination of the foreground color and background color can produce a better viewing experience not only in the images and pictures but also in the texts
Images alone placed on the Web site can deliver a complete message that the Web site wishes to communicate to the audience
Images with proper balance, color, and contrast accompanied by texts can deliver great impact information to the audience
Navigation refers to the facility that the audience can use to go through the Web site and its subpages
One way includes a hierarchical organization of information, so that users can logically anticipate the location of information
A layout refers to the physical arrangement of the content and elements on a Web site
There are various ways on how to do an effective layout on a Web site, typically determined by the creator or developer
Grid layouts can be useful because they enable the user to create sections or groups of related information
Information can be arranged in columns and group boxes that can be placed anywhere on the Web site
Based on studies, human vision flows like the letter F, meaning humans tend to look heavily at the left side of a visual material more than the right side
The display devices vary depending on the system an individual uses, so the developer should consider the layout for mobile and work stations
Another basis for the success of a Web site is the time it takes to load or appear onto the viewers’ display device