MIL

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    kky

    Subdecks (3)

    Cards (125)

      • Media
      -Is the physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
      -It also refers to any physical object used to communicate messages.
      • Literacy
      -Is the ability to identify, understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts.
      -Literacy involves a continuum of learning wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
      • Media Literacy
      -Is the ability to access, analyze, evaluate and create media in a variety of forms.
      -It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
      • Information
      -Is a broad term that covers processed data, knowledge derived from study, experience, instruction. Signals or symbols.
      • Information Literacy
      -Is the ability to recognize when information is needed, and locate, evaluate and communicate information in its various formats.
      • Technology Literacy
      -Is the ability of an individual, either working independently or with others, to responsibly, appropriately and effectively use technological tools.
      -Using these tools an individual can access, manage, integrate, evaluate, create, and communicate information.
      • Media and Information Literacy
      -The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and long-life learning skills to socialize and become active citizens.
    • Types of Media:
      1. Print 
      2. Broadcast
      3. New Media
      • Print
      -Printing was discovered by the Chinese but Europeans and other countries contributed to the present technology in printing.
      -Printing covers books, newspaper, magazines, comics, journals, textiles, plates, wallpaper, packaging, and billboards.
      • Print
      -Printing was discovered by the Chinese but Europeans and other countries contributed to the present technology in printing.
      • Broadcast
      -Audiences are now amazed with the action and creative moments provided by films which are highlighted in Science fiction and action movies.
      -Television has also gone a long way providing the latest news, both local and international in real time while the news is happening.
      -Radio is more popular in rural areas because there are battery-operated radios that people can be carried to the field to listen to news, music and radio dramas.
      • Broadcast
      -Television has also gone a long way providing the latest news, both local and international in real time while the news is happening.
      -Radio is more popular in rural areas because there are battery-operated radios that people can be carried to the field to listen to news, music and radio dramas.
      • New Media (Internet)
      -is a global system of interconnected computer Suite (TCOP/IP) to serve billions of private, public academic, business and government networks of local to global scope that are linked by a broad array of electronic and optional networking technologies.
      • Media Convergence
      -Co-existence of traditional and new media.
      -Co-existence of print media, broadcast media (radio and television), the internet, mobile phones, as well as others, allowing media content to flow across various platforms.
      -ability to transform different kinds of media into digital code, accessible by a range f devices 
    • Norms are standards of behavior  that are expected in a society based on their customary laws or conduct.
      • Norms are standards of behavior  that are expected in a society based on their customary laws or conduct. 
      • These norms entail conformist behavior following social standards like respect for elders, obtaining education, getting married, and gender roles.
      • The set of norms begins at home and continues to develop as we expand ourselves to the social world.
      • According to Arias (2016), the influence of media may have:
      1. Individual or direct effect
      2. Social or indirect effect.
    • Arias (2016)
      -He argued that the process of information dissemination has significance to the beliefs of a person and subsequently to their behavior.

      -the influence of media may have:
      1. Individual or direct effect
      2. Social or indirect effect.
      • This is in line with Bandura’s (1986) Social Learning Theory, wherein media operates by means of educational models.
      • PRE-INDUSTRIAL AGE (Before 1700s)
      -During pre-industrial age, 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons. (Teaching Guide for Senior High School Media and Information Literacy)
      -The prehistoric inhabitants used stone tools and metals as part of their daily activities like hunting and gathering.
      -They also used crude stone tools to create things considered rock art.
      -These prehistoric arts such as petroglyphs and pictographs were considered the earliest forms of tradional media. (Magpile, 2016)
      • PRE-INDUSTRIAL AGE (Before 1700s)
      -During pre-industrial age, 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons. (Teaching Guide for Senior High School Media and Information Literacy)
      -The prehistoric inhabitants used stone tools and metals as part of their daily activities like hunting and gathering.
      -They also used crude stone tools to create things considered rock art.
      -These prehistoric arts such as petroglyphs and pictographs were considered the earliest forms of tradional media. (Magpile, 2016)
    • Pre-Industrial Age:
      -Cave Paintings
      -Clay Tablets
      -Papyrus
      -Acta Diurma
      -Dibao
      -Codex
      -Printing Press using wood blocks
    • Pre-Industrial Age:
      • Cave Paintings
      • Clay Tablets
      • Papyrus
      • Acta Diurma
      • Dibao
      • Codex
      • Printing Press using wood blocks
      • INDUSTRIAL AGE (1700’s - 1930’s)
      -occurs during the industrial revolution in Great Britain.
      -This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine.
      -The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occured.
      -Also, long-distance communication became possible via telegraph, a system used for transmitting messages. (Magpile, 2016)
      • INDUSTRIAL AGE (1700’s - 1930’s)
      -The industrial age occurs during the industrial revolution in Great Britain.
      -This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine.
      -The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occured.
      -Also, long-distance communication became possible via telegraph, a system used for transmitting messages. (Magpile, 2016)
    • Industrial Age:
      • Printing Press
      • Newspaper
      • Typewriter
      • Motion Picture Photography Projection
      • Telephone
      • Motion Picture with Sound
      • Telegraph
    • Industrial Age:
      • Printing Press
      • Newspaper
      • Typewriter
      • Motion Picture Photography Projection
      • Telephone
      • Motion Picture with Sound
      • Telegraph
      • ELECTRONIC AGE (1930’s - 1980’s)
      -started when people utilized the power of electricity that made electronic devices like transistor radio and television work.
      -The creation of the transistor piloted the rise of the electronic age. 
      -The power of transistors was used  in radio, electronic circuits, and early computers.
      -In this period, people made use of air access to communication.
      • ELECTRONIC AGE (1930’s - 1980’s)
      -The electronic age started when people utilized the power of electricity that made electronic devices like transistor radio and television work.
      -The creation of the transistor piloted the rise of the electronic age. 
      -The power of transistors was used  in radio, electronic circuits, and early computers.
      -In this period, people made use of air access to communication.
    • Electronic Age :
      • Transistor Radio
      • Television
      • Computers
      • OHP/LCP Projector
    • Electronic Age :
      • Transistor Radio
      • Television
      • Computers
      • OHP/LCP Projector
      • INFORMATION AGE (1900’s - 2000’s)
      -a period also known as the digital age.
      -This period signified the use of the worldwide web through an internet connection.
      -Communication became faster and easier with the use of social networks or social media platforms such as Facebook, Messenger, Instagram, Twitter, among others.
      -The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology.
      • INFORMATION AGE (1900’s - 2000’s)
      -The information age is a period also known as the digital age.
      -This period signified the use of the worldwide web through an internet connection.
      -Communication became faster and easier with the use of social networks or social media platforms such as Facebook, Messenger, Instagram, Twitter, among others.
      -The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology.
    • FUNCTIONS OF MEDIA
      1. MONITORING FUNCTION
      2. INFORMATION FUNCTION
      3. OPINION FUNCTION
      4. WATCHDOG ROLE OF JOURNALISM
      5. CHANNEL FOR ADVOCACY OF POLITICAL VIEWPOINTS
      1. MONITORING FUNCTION
      -To inform the citizens on what is happening around them
      1. INFORMATION FUNCTION
      -To educate the audience on the meaning and significance of facts.
      1. OPINION FUNCTION
      -To provide a platform for public political discourse.
      -It is to facilitate public opinion and expression of dissent.
      1. WATCHDOG ROLE OF JOURNALISM
      -It denounces the wrongdoing of the government and the private which leads to increasing of accountability and spreading positive changes.
      1. Cave Painting 
      -Also known as “parietal art”
      -are paintied drawings on cave walls or ceilings, mainly of prehistoric origin, dated to some 40,000 years ago (around 38,000 BCE) in Eurasia.
      -The exact purpose of the Paleolithic cave paintings is not known.
      1. Clay Tablets
      -In the Ancient Near East, clay tablets were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age.