Disseminating Information

Created by

kky

Cards (30)

“Language may be a source of misunderstandings”
-Marshall McLuhan, 1964
“The medium is the message.” - Marshall McLuhan, 1964
“The medium is the message”
-Is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
Language
-Pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information, and knowledge.
Media Languages
-Codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.
Symbolic Codes
-Includes the language, dress or actions of characters, or iconic symbols that are easily understood.
-For examples, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger.
Technical Codes
-Includes sound, camera angles, types of shots, and lighting.
-They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
Messages
-The information sent from a source to a receiver.
Convention
-In the media context, it refers to a standard or norm that acts as a rule governing behavior.
Audience
-The group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
Producers
-People engaged in the process of creating and putting together media content to make a finished media product.
Media
-In its broadest sense, it exists for consumption and interpretation.
Symbolic Codes
-These are codes that are social in nature.
-This only means that these codes exist outside media products themselves, but would be understood by the audience in general.
SYMBOLIC CODES
Setting
Mise en scene
Acting
Color
Setting
-Known as the time and place of the narrative, the setting describes where the story or a specific scene took place.
-It can be as big as an open space or as small as a room.
-It can even be a created atmosphere or frame of mind.
Mise en scene
-In the world of media, It is a French term that means ‘everything within the frame’.
-It also refers to all the objects within a frame the way they are arranged.
-To analyze this, you should look into the media’s set design, costume, props, and composition.
Acting
-In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
-An actor portrays his/her assigned character through the following elements:
    -Facial Expression
    -Body Language
    -Vocal Qualities
    -Movement
    -Body Contact
Acting
-In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
-An actor portrays his/her assigned character through the following elements:
    -Facial Expression
    -Body Language
    -Vocal Qualities
    -Movement
    -Body Contact
Color
-In media, color has a strong cultural connotation.
-As a student, analyzing the use of color in media and its various aspects, you have to look at the following:
    -Dominant color
    -Contrasting foils
    -Color symbolism
Technical Codes
-The 2nd kind of codes are specific to a media form and do not live as a separate entity.
-To help analyze this, look at different camera shots and their connotations in films and photographs.
-You have to remember that these may mean nothing to you or the general audience outside of those forms.
-These codes include: camerawork, editing, audio, and lighting.
TECHNICAL CODES
Camerawork
Editing
Audio
Lighting
Camerawork
-How the camera is operated, positioned, and moved to achieve certain effects is also important in analyzing media.
-These include positioning, movement, framing, exposure, and choice of lens.
Editing
-Another important consideration in studying media is editing.
-It is the process of choosing, manipulating, and arranging images and sound.
-Generally, it is done for graphic edits, rhythmic edits, spatial edits, and temporal edits.
Audio
-Using sound expressively or naturalistically also plays a role in media.
-Its 3 aspects include:
    -Dialogue
    -Sound Effects
    -Music
Lighting
-Manipulating light, either natural or artificial, to selectively highlight specific elements of certain scenes, is also one of the important elements of media.
-These elements of lighting include:
    -Quality
    -Direction
    -Source
    -Color
Form Conventions
-are the distinct ways that audiences expect codes to be arranged in media.
-Examples of these expectations are the title of the film at the beginning or the credits at the end.
Conventions
-To use media codes in some sort of a norm where it is accepted by everybody, there has to be a convention,
-These are closely connected to what the audience expects from the media.
-Examples are Form, Story, and Genre.
Written Codes
-A type of code that is written usually includes formal written language used in media.
-Similar to technical and symbolic codes, It can be used to interpret a narrative and communicate information regarding a character.
-Also, it can convey issues and themes emergent within the media product.
-Examples of this code are:
printed and spoken languages.
Story Conventions
-are common narrative structures and expectations from the media.
-Examples of these are:
    -Narrative Structures
    -Cause And Effect
    -Character Construction
    -Point Of View (POV)
Genre Conventions
-includes the common use of tropes, characters, settings or themes in a certain media.
-These are closely linked with how the audience expects from the media product.
-They can be formal or thematic