Disseminating Information

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    kky

    Cards (30)

    • “Language may be a source of misunderstandings”
      -Marshall McLuhan, 1964
    • “The medium is the message.” - Marshall McLuhan, 1964
    • “The medium is the message” 
      -Is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
      • Language
      -Pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information, and knowledge.
      • Media Languages
      -Codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.
      • Symbolic Codes
      -Includes the language, dress or actions of characters, or iconic symbols that are easily understood.
      -For examples, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger.
      • Technical Codes
      -Includes sound, camera angles, types of shots, and lighting.
      -They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
      • Messages
      -The information sent from a source to a receiver.
      • Convention
      -In the media context, it refers to a standard or norm that acts as a rule governing behavior.
      • Audience
      -The group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
      • Producers
      -People engaged in the process of creating and putting together media content to make a finished media product.
      • Media
      -In its broadest sense, it exists for consumption and interpretation.
      • Symbolic Codes
      -These are codes that are social in nature.
      -This only means that these codes exist outside media products themselves, but would be understood by the audience in general.
    • SYMBOLIC CODES
      • Setting
      • Mise en scene
      • Acting
      • Color
      • Setting
      -Known as the time and place of the narrative, the setting describes where the story or a specific scene took place.
      -It can be as big as an open space or as small as a room.
      -It can even be a created atmosphere or frame of mind.
      • Mise en scene
      -In the world of media, It is a French term that means ‘everything within the frame’.
      -It also refers to all the objects within a frame the way they are arranged.
      -To analyze this, you should look into the media’s set design, costume, props, and composition.
      • Acting
      -In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
      -An actor portrays his/her assigned character through the following elements:
          -Facial Expression
          -Body Language
          -Vocal Qualities
          -Movement 
          -Body Contact
      • Acting
      -In media, actors portray a variety of characters that contribute to character development, creating tension or interpreting the narrative.
      -An actor portrays his/her assigned character through the following elements:
          -Facial Expression
          -Body Language
          -Vocal Qualities
          -Movement 
          -Body Contact
      • Color
      -In media, color has a strong cultural connotation.
      -As a student, analyzing the use of color in media and its various aspects, you have to look at the following:
          -Dominant color
          -Contrasting foils
          -Color symbolism
      • Technical Codes
      -The 2nd kind of codes are specific to a media form and do not live as a separate entity.
      -To help analyze this, look at different camera shots and their connotations in films and photographs.
      -You have to remember that these may mean nothing to you or the general audience outside of those forms.
      -These codes include: camerawork, editing, audio, and lighting.
    • TECHNICAL CODES
      • Camerawork
      • Editing
      • Audio
      • Lighting
      • Camerawork
      -How the camera is operated, positioned, and moved to achieve certain effects is also important in analyzing media.
      -These include positioning, movement, framing, exposure, and choice of lens.
      • Editing
      -Another important consideration in studying media is editing.
      -It is the process of choosing, manipulating, and arranging images and sound.
      -Generally, it is done for graphic edits, rhythmic edits, spatial edits, and temporal edits.
      • Audio
      -Using sound expressively or naturalistically also plays a role in media.
      -Its 3 aspects include: 
          -Dialogue
          -Sound Effects
          -Music
      • Lighting
      -Manipulating light, either natural or artificial, to selectively highlight specific elements of certain scenes, is also one of the important elements of media.
      -These elements of lighting include:
          -Quality
          -Direction
          -Source
          -Color
      • Form Conventions
      -are the distinct ways that audiences expect codes to be arranged in media.
      -Examples of these expectations are the title of the film at the beginning or the credits at the end.
      • Conventions
      -To use media codes in some sort of a norm where it is accepted by everybody, there has to be a convention,
      -These are closely connected to what the audience expects from the media.
      -Examples are Form, Story, and Genre.
      • Written Codes
      -A type of code that is written usually includes formal written language used in media.
      -Similar to technical and symbolic codes, It can be used to interpret a narrative and communicate information regarding a character.
      -Also, it can convey issues and themes emergent within the media product.
      -Examples of this code are:
       printed and spoken languages.
      • Story Conventions
      -are common narrative structures and expectations from the media.
      -Examples of these are:
          -Narrative Structures
          -Cause And Effect
          -Character Construction
          -Point Of View (POV)
      • Genre Conventions
      -includes the common use of tropes, characters, settings or themes in a certain media.
      -These are closely linked with how the audience expects from the media product.
      -They can be formal or thematic
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