+ overcomes piaget's methodological issues - controlled for babies lesser attention and motor skills
+ babies can't show demand characteristics
+ hespos + marle - innate understanding of physical world means theory is universally applicable
+ fits with other cognitive research eg. infants have distance judgement from very early on
- piaget - acting in line with a principle doesn't mean that the babies understand that principle, so babies may not actually have object permanence
- inferred a conclusion as we can't talk to babies
- can't test something innate so unfalsifiable