The set of beliefs, moral values, traditions, languages and laws (or rules of behaviours) held in common by a nation, a community or other define groups of people.
The decisions and actions taken by government and non-government agencies on issues including those relating to healthcare, human policies and health funding.
Strategy to subtly promote a product through appearances in TV, movies, etc. Does so without interrupting the viewer but it is highly likely the viewer will that its out-of-place.
Marketing tactic used to promote 'healthier' options. Particularly effective as consumers are doing more and more research about where their foods come from.
Aim is to check a connection between the consumer and well-known people. This enhances brand recognition and makes the product more desirable for consumers.
Brands turning to 'everyday people' who have a large following on social media as followers view them as a trusted source of information because they are relatable. Brands then pay these people to market their products.