lesson 4

• Print media is a paper publication. It can be in the form of books, newspapers, journals, magazines, newsletters.
• Broadcast media describes the traditional forms of media that include television and radio. It is the distribution of audio and video content to a dispersed audience via radio, television. Broadcast media commonly come in two forms: radio and television broadcasting.
• Radio broadcasting is a one-way sound broadcasting service, transmitted over a radio wave.
• Television broadcasting is a medium use to transmitting moving images in monochrome or color.
• Online media is a medium which use internet to send information.
• Content is the idea that is delivered to the audiences, in a form of images still and moving, audio, documents and files. News and information were the highlights of print media in its early years. Over the years though it has progressed by adding advertisements, and written entertainment.
• Radio and Television broadcasting both have the same content with the modern print media. However, radio has been regarded more when it comes to music and radio drama which stirs listeners’ imagination. Television on the other hand has the best attribute and advantage of moving image plus the audio, which is more entertaining. It also can foster emotion and empathy reaching a wider target of audience; thus, the presentation of content becomes more effective.
• Online media having almost all the content of print and broadcasting, has changed its game by introducing the power of communication and interaction, encouraging the audience to participate, which makes the audience feel they are involve, and that gives the audience satisfaction. Over the time, the content of media is headway to more sophisticated creation, from the basic giving of information, to entertainment and now to influence individual, group of people, and societies in defining themselves; from the use of Print media, to radio and TV broadcasting,
• Live streaming allows a creator to share creation and idea in real time. It can be in Broadcast media, but commonly used in online media using Facebook, YouTube and Instagram as its platform.
• Webinars create a room for seminars, trainings, lectures, and discussion using online media. It can also be use in presenting new products showcasing latest creation.
• Podcast is known as “new radio” merged from the word iPod and broadcast. It is an audio programmed done in series and delivered in digital audio. Listeners can access through online media and download it for offline listening.
• Infographics is a visual presentation of information and data. It comes in imagery, charts and minimal texts which allows the reader to have a quick overview of the concept or idea.
• E-books are electronic version of printed books. Stories can be read on computer or handheld device. One of the advantages of E-book is its “interactivity” and “personalization”. It is interactive in a way that reader can take note, underline bookmark a page and go through hyperlinks to gain more information. Personalization allows the reader to change the font and the backlight.