De-Individuation

• De-individuation is the concept used to explain the behaviour of individuals in crowds.
• As we live in a society where aggression is discouraged, usually our aggression is constrained by social norms.
• But when we become part of a crowd, we lose restraint and have the freedom to behave in ways we wouldn’t otherwise contemplate.
• There are three reasons de-individuation occurs: lack of fear of consequences, diffusion of responsibility and lack of monitoring our own behaviour.