7. Audience

• Audience-centeredness


  Keep the audience foremost in mind at every step of speech preparation and presentation
• Should remain true to yourself and speak ethically
• Identification


  Seek to create a bond with their listeners by emphasizing common values, goals, and experiences.
• egocentrism


  tendency of people to be concerned above all with their own values, beliefs and well being
• must relate your message to your listeners- show how it pertains to them and explain why they should care about it as much as you do
• DEMOGRAPHIC AUDIENCE ANALYSIS


  This is audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic or cultural background
• Stereotyping


  creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike
• SITUATIONAL AUDIENCE ANALYSIS

  1. size
  2. Physical setting
  3. Disposition toward the topic
  4. Disposition toward the speaker
  5. Disposition toward the occasion
• SITUATIONAL AUDIENCE ANALYSIS


  audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker and the occasion.
• Size

  The larger the audience, the more formal your presentation must be. Audience size may also affect your language, choice of appeals and use of visual aids.
• Physical setting


  it is important to know in advance if there will be any difficulties with the physical setting.
• Disposition toward the topic


  should keep your audience in mind when choosing a topic and once you have a topic you should consider their interest in the topic, knowledge about it and attitudes toward it.
• Disposition toward the speaker


  The audience’s response to a message is invariably colored by their perception of the speaker. The more listeners believe that a speaker has their best interest at heart, the more likely they are to respond positively to the speaker’s message
• Disposition toward the occasion


  No matter what the situation, listeners have fairly definite ideas about the speeches they consider appropriate. Speakers who seriously violate those expectations can almost always count on infuriating the audience.