DATA ASSESSMENT a. Big Data - Big data analytics is the use of advanced analytic techniques against very large, diverse big data sets that include structured, semi-structured and unstructured data, from different sources, and in different sizes from terabytes to zettabytes. b. NVTVO - NVtvo is a software program used for qualitative and mixed-methods research. Specifically, it is used for the analysis of unstructured text. audio, video, and image data, including (but not limited to) interviews, focus groups, surveys, social media, and journal articles.