Chapter 2

• Marketing Channel can be defined as an array of exchanges relationship that create customer value
• Marketing Manager tells that the marketing channel is viewed and defines as the "external contractual organization"
• External is marketing channel exists outside the firm
• Contractual Organization are the one who are involved in the negotiatory function
• Operates is involvement by management in the affairs of the channel
• Distribution Objectives is the certain distribution goals in mind
• Channel Manager provide a sense of focus for referring to the important role of channel decision making within the firm
• Channel Strategy is the process of setting up and operating the contractual organization
• Logistic management is providing products availability at the appropriate place and time in the marketing strat
• Channel System is the combination of all the channels distributions of a producer uses to read consumers or customers
• Vertical Channel System integrates different types of intermediaries
• Corporate System is the company's own excessive channel works in corporation vertical system
• Administered System is the one company controls channel co-ordination activities
• Contract System is a system conduct programs of distribution channels
• Horizontal CHanel System is jointly and mutually integrate the available man power and programs
• Multi - Channel System is a use several channels to provide goods or services to the customer