Distribution Management

• Packaging , the technology and art of preparing a ommodity for convenient transport storage and sale
• Inventory is the raw materials used to produced goods as well as the goods that are available for sale
• Warehousing is the storing of finished goods until they can be sold or shipped to retailers
• Transportation is the movement of goods by land air sea or other means
• Supply Chain is the sequence of organizing facilities,functions and activities that are involved in producing and delivering a product or service
• Distribution management is all about reaching the product as mean to the customer as possible
• Distribution Channel the network of organization including manufacturers, wholesalers and retailers that distributes goods or services
• Wholesalers are the one who buy bulk
• Retailers the one who break bulk . They sell into small quantity
• Role of Distribution in Marketing Mix 1. Product 2. Price 3. Place 4. Promotion
• 5 Different Types of Flow Concepts

  1. Physical Flow 2.Title Ownership 3. PromotionFlow 4. InformationFlow 5. MonetaryFlow
• Physical Flow From their point of production to the point of consumption
• Title or Ownership. Goods also get transferred from one intermediary to the other
• Promotion Flow is a Efforts made by channel partners in the promotion goods
• Information Flow can take both upward and downward
• Monetary Flow
• Types of Distribution
• Manufacturer to Consumer (Zero Level )
• What are the types of Distribution


  1. M to C 2. M to RT to C 3. M to WS to RT to C 4.M to WS to C 5.M to A to WS to RT to C
• There is no intervention by any other intermediary

  Manufacturer to Consumer (Zero Level)
• Manufacturer to Retailer to Consumer (One Level Channel)
• Manufacturer to Wholesaler to Retailer to Consumer (Two Level)
• The retailer plays his role in between the manufacturer and the consumer


  Manufacturer to Retailer to Consumer (One Level)
• This channel there are two intermediaries

  Manufacturer to Wholesaler to Retailer to Consumer
• Manufacturer to Wholesaler to Consumer (One Level Channel ) is the retailer is by passed in such a channel
• Manufacturer to Agent to Wholesaler to Retailer to Consumer (Three Level Channel. There haa an agent who acts in between the manufacturer and the wholesaler
• Different Level of Intensity of Distribution
• Extensive Distribution involves many channels
• Selective or Limited Distribution involves limited channels
• Exclusive Distribution are few distribution
• 3 Inventory are 1.Raw Materials 2. Work in Progress 3.Finished Goods
• Marketing ia a activity of set of institution and process of creating ,communicating,delivering and exchanging offering that have value for customer