Chapter 3

• Retail refers to the sale of goods or services from individuals or businesses to the end -user
• Types of Retail Business based on Products are 1.Product Retail 2.Service Retail 3. Non-store retail
• Types of Retail Business Based on Ownership are 1.Independent Retail 2.Franchise 3.Corporate Chain
• Types of Retail Business based on Location are 1. commercial areas 2.shopping center
• Types of Retail Business based on marketing technique are 1.Online 2. Offline
• TOP 3 Factors Influencing Retail are 1.Know your customer 2.Competition 3.Environmental Trends
• Wholesaling is the act of buying goods in bulk
• Wholesale is a business unit which buys and resells merchandise to retailers
• 8 Function of Wholesaler #1: Assembling of Goods #2 Breaking iin the bulk #3Warehousing or Storing #4 Transporting # 5 Grading #6 Financing #7Risk -Bearing #8Pricing