mm

• Tourism


  omprises theactivities of persons traveling to and staying in places outside their usual environment for notmore than one consecutive year for leisure, business and other purposes
• Industry


  relates directly to suppliers
• Industry


  set of all firms making the same product
• 3 Main Industry


  - generate demand

  -provide products & services to meet this demand

  -seen as an individual actor
• Government


  seen as an individual actor
• Tourism Industry


  term to describe firms & establishment providing facilities and services for tourist
• Tourism Industry


  the range of business and organizations involved in delivering tourism product
• demand side


  includes all the things they do during their travel .
• supply side


  sum of all t he industries which provide all t he products and services which make directly and indirectly help tourists
• demand side


  sum of all the products and services consumed
• services


  processes consisting of activities or series of activities rather than things
• Complex Product


  there is input from various service suppliers into the total tourism
• Complex Industry


  characterized by a number of different suppliers and tourists themselves often have little understanding of the different roles performed by each
• Fragmented Industry


  characterized by a proliferation of small companies spread over vast geographical areas
• Perishability


  inability to store the product for sale at a later date
• Variability


  product high in human contact
• Variability


  relies on human interaction between user and provider staf
• Intangibility


  cannot be inspected by human senses at the point of sale
• characteristics of service marketing

  Perishability, Variability, Inseparability and Intangibility
• Tourism Industry Sectors


  Attractions and Entertainment• Transportation• Accommodation• Food and Beverage• Travel and Trade
• Physical Motivator


  elated to individual's physical rest like relaxation in aform of indulging in health spa
• Cultural Motivator


  form of acquiring new knowledge about different culture, traditions, beliefs and way of life of other people
• Interpersonal Motivator


  individual's desire to meet newpeople, visit friend and relatives and gain new experiences
• Status and Prestige Motivators


  focused on one's desire to travel for status and esteem purpose
• Physiological Needs


  must have a look for a place to spend a night
• Safety Needs


  Having security cameras and medical facilities at the certaindestination.
• Belongingness& Love Needs


  Visiting Friends and Relatives some of the reasons why people travel
• Esteem Needs


  desire to have status, success and self-respect
• Self- Actualization


  This is the highest level of needs.
• Self- Actualization


  Example traveling forunderstanding culture and language or for education.