ASEAN

• Characteristics of ASEAN


  • Diverse
  • Home to major religions
  • Rich culture
  • Vast natural resources
  • 6th largest economy in the world
  • 3rd largest market in the world
• Countries within ASEAN


  • Brunei
  • Philippines
  • Indonesia
  • Vietnam
  • Singapore
  • Thailand
  • Laos
  • Cambodia
  • Myanmar
  • Malaysia
• First countries in ASEAN

  • Thailand
  • Philippines
  • Indonesia
  • Malaysia
  • Singapore
• Asean Day


  August 8, 1967
• Asean Emblem B


  • Blue - Peace and stability
  • White - Purity
  • Red - Brave and Dynamism
  • Yellow - Prosperity
• Motto: '“One Vision, One Identity, One Community”'
• Asean Tagline: '“Southeast Asia: A Destination for Every Dream”'
• Asean Anthem: '“The ASEAN Way”'
• Benefits of ASEAN cooperation

  • Peaceful life for the citizens
  • Lower cost of living; more choices
  • Better jobs and quality of life
  • Working and studying abroad
  • Easier travel
• ASEAN Open Skies Policy allows regional air carriers to take unlimited flights and no visa
• Benefits of increasing advertising for a firm

  Demand curve shifts right, increasing the equilibrium price and quantity
• The ASEAN Secretariat is located in Jakarta, Indonesia
• Secretary General of ASEAN is H.E DR. Kao Kim Hourn
• INDONESIA: "Wonderful Indonesia"
• Indonesia's attributes


  • Culture and beliefs
  • Arts and crafts
  • History
  • Culinary
  • Flora and fauna
• INDONESIA: Name comes from the Latin and Greek indus and nesos, meaning “island”
• INDONESIA: Trivia - Indonesia is the world’s largest archipelago consisting of approximately 17,508 islands. Only around six thousand of these islands are inhabited
• MALAYSIA: "Truly Asia"
• Malaysia's attractions


  • Shopping
  • Cruising
  • Golfing
  • Bike tourism
  • Homestay
  • Wedding/honeymoon
• MALAYSIA: Name comes from the Sanskrit malauir meaning “Land of Mountains”
• MALAYSIA: Trivia - The Sarawak Chamber in Hunung Mulu National Park is the largest in the world. It can accommodate a Boeing 747-200
• PHILIPPINES: "Love the Philippines"
• Philippines' attractions


  • Hospitality, people
  • Culture and arts
  • History
  • National parks
  • Beach
  • Ecotourism sites
  • Golf
  • Festivals and events
• PHILIPPINES: Name derived from King Philip of Spain
• PHILIPPINES: Trivia - The Sebastian church is the steel church in Asia and was the second building to be made of steel next to the Eiffel Tower in Paris
• SINGAPORE: "Passion Made Possible"
• Singapore's attractions


  • Shopping
  • Architecture
  • Culture
  • Recreation
  • Nature and wildlife
  • Nightlife
• SINGAPORE: Name translates to “Lion City” although lions most likely never inhabited the region, it was probably a tiger that was first seen, mistaken for a lion. Independent country
• SINGAPORE: Trivia - The night safari in Singapore is the First Night Zoo in the world
• THAILAND: "Amazing Thailand"
• Thailand's attractions


  • Shopping
  • Culture and heritage
  • History and museum
  • Spa and wellness
  • Food and drinks
  • Islands and beaches
  • Medical tourism
• THAILAND: Name comes from an ethnic group (the Thai people) of the central plains
• THAILAND: Trivia - Canals and Waterways used to be the most important means of transportation in Thailand
• BRUNEI: "Abode of Peace"
• Brunei's attractions


  • Art, culture and heritage
  • Nature and wildlife
  • Aquatic and coastal
  • Health and recreation
  • Food and drinks
• BRUNEI: Name translates to “That’s it”, “There”. Legend has it that Brunei’s name came from the founder Awang Alak Betatar who discovered the area
• BRUNEI: Trivia - Selling alcohol and drinking in public are strictly banned. Very severe penalties await those who are caught indulging in either activity
• VIETNAM: "Timeless Charm"
• Vietnam's attractions


  • Nature
  • Culture
  • Beach
  • Golf
  • Wellness
  • Adventure
• VIETNAM: Name is a variation of Nam Viet, which can be traced to the 2nd century Trieu Dynasty, and applied to a group of people settled in southern China and Vietnam