Behaviour is learned from our exposure to the behaviour of others.
Observational Learning
Behaviour can be acquired simply by the process of modelling: observation and imitation. This was demonstrated in Bandura’s study of the Bobo Doll.
Role Models
These are the people who are most likely to be imitated. They are often of the same age and gender. They are frequently observed. They often have high social status in a family or peer group. Identification with a role model (eg. a parent) can result in many behaviours being imitated.
Vicarious reinforcement
Observational learning is more likely to occur if the model is being rewarded for their behaviour. This may be praise, money, attention, smile.
Vicarious punishment
Observational learning is less likely to occur if the model is being punished for their behaviour eg Bobo doll study with different conditions.
Mediating processes
There are also cognitive factors which can influence whether a behaviour is modelled.