SLT AO3

• +Importance of cognitive factors recognised. SLT highlights the cognitive factors involved in behaviour, e.g. mediational processes, unlike

  behaviourists. So, it is less reductionist.
• +Less determinist than behaviourism – allows for some choice in behaviour (mediational processes). Influenced by others but also influence environment (reciprocal determinism).
• +R.W.A. Can account for cultural differences. Eg. violence in some societies and gender role learning/identity. Useful in advertising and education.
• -Underestimates the role of biology. One finding was boys were consistently more aggressive than girls, might be due to role of testosterone, i.e. biological not learning.
• -Controlled lab studies, creates demand

  characteristics eg. Bandura, children thought they were meant to hit the doll. Is this measuring aggression? Lacks internal validity.