types and explanations of conformity

• compliance - agreeing publicly, disagreeing privately
• conformity - change in behaviour due to group pressure
• internalisation - a person changing their public behaviour and their private beliefs as there is a genuine acceptance of group norms
• identification - when a person changes their public behaviour and private beliefs to conform to the social expectations of a role whilst they're in the presence of the group
• NSI - conforming within a group to not feel left out, leads to compliance
• ISI - conforming when there is a desire to be right in uncertain situations, leads to internalisation
• Conformity

  A type of social influence where there is a change in a person's behaviour or opinion as a result of a real or imagined pressure from a person or group of people
• Types of conformity (Kelman)

  • Internalisation
  • Identification
  • Compliance
• Internalisation

  Making the beliefs, values, attitude and behaviour of the group your own (the strongest type of conformity, and often occurs as a result of informational social influence)
• Identification

  Temporary/short term change of behaviour and beliefs only in the presence of a group (middle level)
• Compliance

  Following other people's ideas/going along with the group to gain their approval or avoid disapproval (lowest/weakest level of conformity)
• Informational Social Influence


  When someone conforms because they want to be right, so they look to others by copying or obeying them, to have the right answer in a situation
• Normative Social Influence

  When someone conforms because they want to be liked and be part of a group