dt work of others

• COCO CHANEL


  French designer
• VIVIENNE (DAME) WESTWOOD


  English designer
• Vivienne Westwood


  • Specialised in luxury items
  • Known for ready to wear
  • Known for parodying clothing like nanosuit
  • Clothing made from jersey, commonly used in men's underwear
  • Innovative use of traditional materials like tweed and unusual materials
  • Targeted at a higher financial demographic
  • Has perfumes, makeup, jewellery, fashion, watches
• Vivienne Westwood's popularity arose in the punk rock era in the 1970s
• Vivienne Westwood's tartan trousers made out of plaid first appeared in her early 1993 collection
• Vivienne Westwood's brand includes ready-to-wear, bridal fashion, backpacks, watches, shoes, accessories
• Best design and style should be functional and understanding user needs
• Ergonomics


  Making the product fit the user
• Ergonomic design


  • Considers the size and shape needs of the user
  • Prevents issues like backache from using the product
• Anthropometric data are measurements of human body parts
• Examples of anthropometric measurements


  • Upper arm length
  • Head circumference
  • Height/stature
  • Chest depth
  • Shoulder height
  • Knee height
  • Foot length
  • Hand width
• Designers use anthropometric data to make sure the product is the right size and shape for the intended users
• Products are often designed to fit 90% of the target market
• Manufacturers try to design products to suit the average user, but this means the product may not work well for the 10% at the extremes
• Designing for disabled users

  • Braille labelling
  • Bright, extra large controls
  • Visible as well as audible signals
  • Wheelchair access
• Designing for different age groups


  • Small children and elderly may have difficulty with manipulating and opening products
  • Elderly may have difficulty holding and using products
• Anthropometric means measurements of humans
• Designers need to carefully consider who the product is aimed at and their specific requirements
• The design process


  1. Get an idea

  2. Decide on the product and target market

  3. Write a design brief

  4. Research to understand user needs

  5. Analyse existing products

  6. Design the product
• Being influenced by designers is a great way to get ideas, but you can't just copy them
• Designers to research


  • Aldo Rossi
  • Coco Chanel
  • Karim Rashid
  • Yinka Ilori
  • Pierre Davis
  • Elsie Owusu
  • Marcel Breuer
  • Aljoud Lootah
  • William Morris
  • Zaha Hadid
  • Ettore Sottsass
  • Rei Kawakubo
  • Harry Beck
  • Gerrit Rietveld
  • Norman Foster
  • Sir David Adjaye
  • Philippe Starck
  • The Singh Twins
  • Kusheda Mensah
  • Sir Alec Issigonis
  • Dame Mary Quant
  • Joe Casely-Hayford
  • Morag Myerscough
  • Charles Rennie Macintosh
  • Alexander McQueen
  • Raymond Templier
  • Dame Vivienne Westwood
  • Louis Comfort Tiffany
• Dame Vivienne Westwood


  • Iconic clothing became popular during the punk rock movement in the 1970s
  • Designs often take inspiration from traditional British clothing and historical paintings
• Norman Foster


  • Architect whose buildings are often constructed from glass and steel
  • Designed famous landmarks like Wembley Stadium, the Millennium Bridge and 'the gherkin' in London
• Philippe Starck


  • Architect and product designer
  • Designed products including furniture, kitchenware and vehicles