part 2 ni gut game

• Business Plan: Introduction


  • Serves as the "birds-eye view" of your plan
  • Presents the general perspective of the business
  • May consist of one to two pages
• Sections included in the introduction

  • Proposed Name of the Business
  • Address of the Business
  • Name of the Owner or Owners
  • Description of the Business
  • Location of the Business
  • Funding Requirement and Source
• Proposed Name of the Business

  • Must reflect the business identity and image
  • Promote the philosophical values and culture that the business values the most
  • Profess the brand identity of the product
  • Attract or influence the target customers
• Address of the Business

  • Important because all business correspondence is mailed to the business address
  • Raw materials and other manufacturing supplies are also shipped by the seller to the designated business address
• Name of the Owner or Owners

  • For sole proprietorship there is only one owner
  • For partnerships, the names of the partners and their extent of liabilities must be indicated
  • For corporations, the names, nationalities, and addresses of the incorporators must be given
• Description of the Business

  • Must include information about the type of product or service that the business intends to produce or provide
  • May include a brief information about the ultimate mission, vision, and objectives of the business
  • Other products or services that the business plans to produce or provide must also be mentioned
• Location of the Business

  • Proximity to the target customers
  • Distance from the sources of raw materials, labor, and utilities
  • Availability and cost of transportation
  • Peace and order situation
  • Presence of direct competitors
  • The geographic and climatic conditions
• Funding Requirement and Source

  • The estimated total initial cost of the business venture must be clearly indicated
  • Should include the projected breakdown or allocation of the total cost
  • Presents the source or sources of funds and the estimated period to settle the funding source provided by the creditors
• How to Write a Business Plan

  • Write an executive summary
  • Business description
  • Operation plan
  • Organization and management
  • Legal structure of business
  • Products and services
  • Marketing and sales strategy
  • Competitive analysis
  • Unique selling proposition
  • Financial plan
• The Business Concept


  Should have the essence of the business in a short but powerful manner
• Four Areas of Business Modelling

  • Raising revenue
  • The cost of the enterprise products and other costs of doing business
  • Major investments of the enterprise
  • Financing the investment
• The Business Goals


  • Show the long-term and future prospects of the enterprise
  • Composed of the vision, mission, objectives, key results area, and performance indicators
• The Business Model


  A formula on how the business plans to make money out of business
• Executive Summary


  • Summarizes the necessary details of the business plan for its readers
  • Timesaving for readers to get the gist of the business plan
• Contents of the Executive Summary for startup business

  • The business opportunity
  • Taking advantage of the opportunity
  • The target market
  • Business model
  • Marketing and sales strategy
  • The competition
  • Financial analysis
  • Owners/Staff
  • Implementation plan
• Target Customers


  A selected and well-defined client segment among the businesses' serviceable market
• How to define your market

  • Segment the market consistent with their demographics, geography, psychographics, and behavioral patterns
  • Analyze the customer base
  • Analyze the competitors' customer base
• Value Proposition


  • The worth an organization guarantees to deliver to customers should they prefer to obtain their product
  • Create a strong differentiation between you and your competitors
  • Increase the standard of prospective leads
  • Gain market share in your targeted segments
  • Improve your operation potency
  • Increase your revenue
  • Ensure that everybody in your company communicates a similar message
• Product and/or Services Offering

  • A short explanation of the products or services you are offering
  • The proposed price of the products or services
  • Differentiation between your products or services to be offered and your competitors' offering
  • Information about your marketing styles and strategies
  • The process on how your customers will process or fulfill their orders
  • Any legal issues that you need to address like intellectual property and/or trademarks
  • Any products or services you plan to offer in the future
• The business plan's products and services section is the heart of the business plan itself. While other parts of the business plan are also important, the products and services section is the soul of the business. All other parts of the business plan should be anchored in this section.