Showcase the standard, value, and advantages your business offers. A short explanation of the products or services you are offering, The proposed price of the products or services, Differentiation between your products or services to be offered and your competitors' offering, Information about your marketing styles and strategies, The process on how your customers will process or fulfill their orders, Any legal issues that you need to address like intellectual property and/or trademarks, Any products or services you plan to offer in the future