The consumer buying roles

• Influencers They influence the eventual selection of what to purchase because of their views or advice.
• Buyers They make the actual purchase.
• Deciders They have the final say on what to purchase.
• Users They are the product users.
• consumer market also known as Business to consumers (B2C), comprises individuals who buy goods and services for personal use. Consumer preferences, needs, and buying behaviors influence the consumer market. It includes various industries and products, such as food, clothing, electronics, automobiles, etc. Companies analyze the consumer market to understand consumer demands, trends, and buying habits (Amura, 2020).